We do have archor pages that allow you to get to a download page of any of our products. For example your want to tell your users to go to Perforce and download P4V. They have to get through lots of clicks to get to the download page and to the product they are looking for. Instead you can just use the short URL redirect that we have set for all of our downloadable products.
Examples of URL shortening:
Long URL for P4V is:http://www.perforce.com/downloads/Perforce/Customer#product-9
Short redirect URL for P4V is:http://www.perforce.com/downloads/p4v
This works for all of our products that are on the download page. Below is a list of the products with short URL's: